Chapter 131. Let’s Date (1)

Translator: Aura

Lee-Seob’s photo shoot, which had been handled as top secret, was first revealed to the public through a review on W Fashion magazine’s blog the following day. Even before the promotional material was released, W Fashion magazine’s blog recorded its highest number of views.

An outtake posted by the photographer on social media sparked explosive reactions. In the photo, Lee-Seob appeared in a blue jacket while he held the collar and looked at Minkyung. The tweet with this photo not only broke retweet records, but also generated thousands of articles.

The photo spread overseas quickly, and after a famous Hollywood actor, fashion icon, retweeted it with the hashtags ‘#TKGroup_Heir #TaeLee-Seob #TKDurellHomme’, it became a viral phenomenon.

W Fashion rushed to finish the behind-the-scenes video of the shoot and uploaded it to YouTube. While the video focused on conceptual discussions between See-ah and the photographer, Lee-Seob’s brief appearances also received a phenomenal response worldwide. W Fashion also posted Lee-Seob’s photo and YouTube link on its official blog and social media accounts on different continents.

TK Fashion was inundated with inquiries about the blue jacket Lee-Seob wore. All sizes sold out two days after the photo was posted, even the models that were barely captured in the YouTube video sold out. Similar models sold out quickly one after another, and although the factory operated at full capacity to reorder, it was unable to keep up with demand.

Amid the buzz, TK Fashion presented the suit that would be the emblem of the Durell Homme brand for the next season, in which it aimed to introduce bold changes. People’s reactions were surprisingly favorable. Praises and expectations such as ‘New Durell’, ‘TK’s Splendid Transformation’, and ‘TK Fashion’s Amazing Turnaround Led by Tae Lee-Seob’ poured in. This was quite encouraging for the entire company.

Tae Lee-Seob’s surprise photo shoot, which was carried out despite concerns and opposition, was a complete success. It far exceeded everyone’s expectations, especially Chairman Tae Si-Hwan, TK Fashion and TK Electronics, who were skeptical about the collaboration.

***

Lee-Seob headed to Director Tae Joon-Seob’s office. The unprecedented response to the photo shoot continued to grow. Moreover, there was still a week left until the official release of the next issue of W Fashion magazine and Patrick Faubert’s visit to Korea was scheduled for tomorrow.

The moment Lee-Seob opened the door and walked in, Joon-Seob stood up.

“Director Lee-Seob, you’re finally here.”

Joon-Seob greeted him formally and invited him to sit on the sofa. With his hands stuffed into his pockets, Lee-Seob tilted his head slightly.

“I’ve been in meetings all day. From company directors to fashion industry leaders.”

“I heard from Senior Manager Kang that your schedule is tight.”

“A little, Director Joon-Seob. Better just, Joon-Seob. I’ve heard ‘Director’ so many times that my ears are about to bleed, so let’s talk casually.”

Lee-Seob didn’t hide his exhaustion as he leaned back on the sofa.

“Sure.”

Joon-Seob dropped the formal speech aside and sat across from him with a tablet in his hand. As Lee-Seob waited cautiously for him to speak, Joon-Seob opened a photo on his tablet and showed it to him.