Chapter 99. I Give You The Moon (2)

Translator: Aura

Finally, Lee-Seob opened his mouth,

“Yes, we will achieve it. We will reform TK Fashion.”

“Really? How?”

The Chairman asked in an even more displeased tone.

“Recruitment, acquisitions, sales. Besides what I’ve heard so far, what other plans do you have?”

Minkyung’s hands began to sweat as she listened to the Chairman’s dismissive evaluation. With a pale, stiff face, Lee-Seob slowly raised his head and spoke.

“Chairman, a disruptive event can transform the image ingrained in people’s minds.”

The Chairman’s sharp eyes sparkled. He motioned with his dry, wrinkled hand for him to continue.

“Durell is a brand known for its quality, timeless simple designs and high prices. You could say that it is a quasi-luxury brand due to its prices, but the reality is that at a national level it is only a decent brand. It’s not chosen by celebrities. Therefore, it is an expensive brand with relatively low acceptance. We plan to change that.”

Lee-Seob turned his head towards Minkyung, who was beside him.

“Senior Manager Kang came up with an idea, and I’d like to know what you think, Chairman.”

Their gazes remained fixed on each other for a moment. Lee-Seob instructed in a low voice,

“Senior Manager Kang, please explain it directly. The proposal we discussed earlier.”

‘By the proposal he means the photo shoot? Does he really want me to suggest that here?’

Lee-Seob nodded slightly at Minkyung. A brief smile was reflected in his eyes that only she could catch. Minkyung took a deep breath to calm her shaky voice.

“Chairman, the essence of the Durrell brand lies in Durrell Homme. We intend to relaunch Durell Homme. After much thought to select a striking model to present next season’s design with the unique touch of up-and-coming European designer Derrick Chae, we concluded that the Director is the most suitable candidate.”

“Director Tae Lee-Seob?”

“Yes, Chairman.”

“We plan to give an interview and photo shoot to W Fashion magazine as part of efforts to promote the brand’s vision and TK Fashion’s direction. And…”

Minkyung paused briefly.

“For the upcoming GV collaboration, cooperation with TK Electronics is necessary. This was discussed a few months ago at the strategic planning meeting. In addition to the director’s photo shoot, we have other ideas. Our chances of success have increased considerably.”

“Really?”

“Yes, Chairman.We will provide a full report once we have discussed all the details.”

The chairman looked at her with contemplative eyes.

“Senior Manager Kang, are you saying that Director Tae Lee-Seob will wear Durell clothes and take photos like a celebrity?”

“Chairman, we will make sure to do it with the utmost professionalism…”

“Enough.”

He raised his hand and interrupted her. Both Lee-Seob and Minkyung nervously focused their attention on the chairman’s lips.

“Give it a try.”

The chairman firmly stated, then called Lee-Seob.

“Director Tae Lee-Seob.”

“Yes, Chairman.”

“This could be a disaster if not handled well, do you understand?”

“I understand.”

“Are you confident?”

“I don’t know how the photos will turn out, but now I have the confidence to expose myself to the risk for the company. I don’t want to hide under Songbaekjae’s shadow anymore.”

The chairman’s gaze on Lee-Seob softened to the point that it became warm.

“I never expected that you, Lee-Seob, would dare to participate in a photo shoot. You have made a great decision. Was it difficult?”

“No, Chairman. It could be a fun experience. When else would I have the chance to play the model?”

The Chairman chuckled.

“You say it like it’s true. Since you were little you have hated cameras. Remember that time I got mad at the reporters because you turned pale and couldn’t breathe when the flashes went off?”

“Ah… that was when I was a kid. I’m an adult now, Chairman.”

“I see, you’ve really spoken like an adult. You didn’t even like family photos back then…”

Minkyung clenched her fists, worried about Lee-Seob. She didn’t know about that.